1) Who does CliqSpark serve?

We work exclusively with personal injury law firms—solo attorneys to multi-attorney practices—focused on growing signed cases, not just leads.

2) What services do you offer?

We build integrated marketing programs across PPC (Google Ads), SEO, Google Local Services Ads, social advertising, and reputation management, delivered through our Ignite 360° framework.

3) What is “blended search” and why is it effective for PI firms?

“Blended search” combines SEO + PPC + LSAs to capture high-intent demand across the entire results page—maps, paid, and organic—so your firm shows up where injured clients actually decide. (Google’s LSA units appear above traditional PPC and organic results and operate on a pay-per-lead basis.)

4) How is your approach different from generic legal marketing?

We don’t run cookie-cutter playbooks. We start with a full-firm audit, isolate quick wins and blockers, then deploy a PI-specific strategy aimed at serious-injury intent and intake conversion, not vanity metrics.

5) What results should we expect—and when?

Timelines vary by channel and market. PPC/LSAs can begin delivering qualified inquiries quickly; SEO builds durable rankings and case flow over time. We measure progress weekly and compound wins monthly.

6) Do you manage Google Local Services Ads (LSAs) for lawyers?

Yes. We set up, verify, and optimize LSAs, manage service areas, categories, reviews, and disputes, and align them with PPC/SEO for full-page coverage. (LSAs are pay-per-lead and emphasize Google Screened trust signals.)

7) How do you approach PPC for PI firms?

We engineer high-intent keyword sets, negative keyword controls, location and schedule filters, and landing pages built to convert PI prospects into signed clients, then iterate with call and form tracking.

8) What does your SEO program include for PI?

Technical cleanup, schema, practice-area/topic hubs, local SEO (Google Business Profile), authority content, internal linking, E-E-A-T signals, and white-hat link acquisition—mapped to city and case-type intent.

9) Do you handle Google Business Profile (GBP) and map pack visibility?

Yes. We optimize GBP, categories, services, photos, Q&A, and review velocity, and align citations and local content to drive map pack visibility for “near me” and geo-modified searches.

10) Can you help with reviews and reputation management?

Absolutely—review generation, response frameworks, dispute guidance, and playbooks to strengthen ratings and trust—all aligned with intake and LSA performance.

11) How do you track leads, calls, and signed cases?

We implement form and call tracking, source attribution, and intake KPIs so you know which keywords, ads, and pages create retained clients, not just clicks.

12) What about content—do you write it?

Yes. We produce practice-area pages, settlement/case-type pages, local landing pages, blogs, FAQs, and guides tailored to PI search intent and your jurisdiction.

13) How much should a PI firm budget for digital marketing?

Budgets depend on your market’s competitiveness and goals. We scope plans that balance fast lead capture (PPC/LSA) with long-term compounding (SEO), then right-size spend as performance scales.

14) Do you work with multiple firms in the same city?

We limit conflicts to protect performance. If you need city or niche exclusivity, talk to us—we’ll outline options and availability.

15) Will you migrate or rebuild our website?

We can audit, tune, or rebuild—prioritizing speed, UX, accessibility, conversion patterns, and clean technical SEO. If a rebuild is the fastest path to results, we’ll recommend it (with clear ROI logic).

16) How long are your agreements?

Engagements are scoped to match goals and channel mix. We review progress at 30/60/90 days and adjust tactics and budgets based on what’s working.

17) What industries beyond PI do you take on?

We’re PI-focused by design. If you have multi-practice needs, we’ll assess fit. Start with a free strategy session and we’ll advise you honestly.

18) What does onboarding look like?

  1. Audit & Strategy → 2) Tracking & Foundations (LSA/GBP, analytics, calls, forms) → 3) Launch (PPC/SEO/content) → 4) Optimize & Scale (reviews, LSAs, landing tests, expansion).

19) What proof points do you have?

Founders’ legal + marketing depth, PI-specific playbooks, and attorney testimonials; we’re also a Google Partner. Ask us for vertical examples in your city.

20) How do we get started?

Book your free session and tell us your PI practice areas and primary city. We’ll review your presence and map a plan to consistent case growth.