Meta Ads for Personal Injury Attorneys (Facebook + Instagram)

Lower-Cost PI Lead Flow — With the Follow-Up System That Converts.

CALL 949.881.6010
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Meta can drive personal injury leads at a lower CPL than Google in many markets, but it’s typically higher in the funnel. CliqSpark runs the ads and the conversion system—so leads don’t go cold—and we integrate Meta into a broader omnichannel plan (Meta + LSA + Google Search + SEO) so your growth doesn’t depend on a single channel.

Lower CPL + Scalable Volume
Meta can scale beyond LSA lead ceilings and beyond what search volume allows.

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Built-In Follow-Up (GoHighLevel / CRM)
Instant SMS/email follow-up, routing, and booking workflows so you contact leads first.

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Omni-Channel by Design
Meta is one lever. We build a PI “growth portfolio” based on your budget and risk profile..

One Channel, Deep Focus — Backed by Full-Service Capability.

Built by a Former Trial Lawyer. Built for PI Case Acceleration

CliqSpark is an omnichannel PI marketing agency. Some firms hire us for Meta only. Others use Meta as part of a broader plan that includes LSAs, Google Search, and SEO. Either way, we run channel execution with specialist depth—then help you expand intelligently when the math proves out.

  • Lower cost per lead in many markets compared to Google auctions

  • Scales when LSAs cap out and search is saturated

  • Builds brand familiarity that improves future conversion

  • Retargeting keeps your firm top-of-mind while prospects compare options

  • Works best with video, but we can help you produce it

Why Meta Works for PI

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Here a Single Channel Is a Single Point of Failure.

If your growth relies on one platform, you’re exposed to saturation, rising costs, and algorithm changes. We help you allocate budget like a smart portfolio:

  • LSA: highest intent, limited scale

  • Google Search: high intent, expensive/competitive

  • Meta: scalable pipeline + brand repetition

  • SEO: compounding long-term equity

Meta can be your entry point—or one component of a larger plan.

  • We don’t just “run ads.” We build a lead-to-consult system:

    Campaign strategy + management (PI-focused offers and targeting)

    Creative direction + testing (video-first when possible)

    Short scripts + simple filming guidance (so content is easy to produce)

    Editing + ad production (multiple hooks/cuts to prevent fatigue)

    Landing page or quiz funnel (mobile-first conversion layer)

    Tracking setup (pixel, events, attribution basics)

    Lead routing + instant follow-up (GoHighLevel or your CRM)

    Booking workflows + pipeline stages (lead → contact → consult)

    Lead quality controls (spam filtering, duplicates suppression, validation)

    Weekly optimization + reporting (focused on booked consults, not vanity metrics)

  • Step-Up Growth Without Diluting ROI

    Phase 1: Pipeline Proof (Weeks 1–4)
    Launch fast, stabilize CPL, dial speed-to-lead, and validate booked consult economics.

    Phase 2: Scale + Retarget (Weeks 5–8)
    Scale what’s working, add retargeting, improve conversion rates and consult volume.

    Phase 3: Capture + Compound (Week 9+)
    Layer LSAs and/or Google Search to capture high-intent demand, and SEO to build long-term equity—based on your goals and budget.

  • Is Meta a Fit for Your Firm?

    Meta works best for firms that:

    • want growth beyond what LSAs can deliver

    • can respond quickly to new leads

    • have (or can create) simple video creative

    • can commit to a consistent test window (60–90 days)

    If your intake isn’t ready, we’ll fix that first—or recommend the best starting channel.

    Month-to-Month. Performance-Aligned.

    No long-term contracts. Clear benchmarks. Weekly optimization.


    If Meta isn’t the right fit for your market, we’ll tell you—and recommend the channel mix that is.

    • performance summary (CPL, contact rate, booked consults)

    • what we tested, what we killed, what we’re scaling

    • pipeline insights to improve conversion (speed-to-lead + follow-up)

    • next-step recommendations for LSAs / PPC / SEO

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Your Questions, Answered

  • Typically no. Meta is higher funnel. The win is lower CPL + scale—if follow-up and intake are strong.

  • It helps a lot. If you don’t have it, we can start with simple creative and build a basic video plan.

  • Yes. We can work inside your HL account or connect to your existing CRM.

  • Usually 7–10 days depending on creative, approvals, and tracking setup.

  • Yes. We can run Meta as a standalone channel or coordinate across your broader mix.

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Performance-Aligned Growth. Month-to-Month.
Meta pipeline + conversion system, backed by omni-channel execution.

  • Meta campaigns + creative testing

  • Conversion layer (landing page/quiz) + attribution

  • Speed-to-lead automation (SMS/email) + calendar booking

  • Intake QA + lead filtering

  • Cross-channel plan: LSA, Google Search, SEO—when the math supports it

No long-term lock-ins. We earn the right to keep managing by producing results. If performance isn’t there, we don’t ask you to stay.

Your trusted partner in lead generation.

CALL 949.881.6010
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